Please read Section 14 carefully. It requires most disputes to be resolved through binding individual arbitration, waives your right to bring a class action, and waives your right to a jury trial. If you do not agree to these terms, do not use this site or purchase our products.
This site is operated by Basis Oral Health, LLC (“Basis Oral,” “we,” “us,” or “our”). These Terms and Conditions (the “Terms”) govern your access to and use of www.basisoral.com (the “Site”), along with any products, content, tools, and services we make available through it (together, the “Services”).
By browsing the Site, buying our products, or using our Services, you agree to these Terms. They apply to everyone who uses the Site, whether you are shopping, reading, or simply looking around. Section headings are here to help you navigate and do not change the meaning of anything below.
We handle personal information as described in our Privacy Policy. Purchases are also subject to our Refund Policy and Shipping Policy. Where a specific promotion, giveaway, or campaign has its own posted rules, those rules apply to that offer.
YOU MUST BE AT LEAST 18 YEARS OLD TO USE THIS SITE, BUY OUR PRODUCTS, OR USE OUR SERVICES. YOU MAY USE THE SITE ONLY IN COMPLIANCE WITH APPLICABLE LAW.
01 General conditions
You may use the Site and its content for the purposes we describe on the Site itself and in these Terms. The Site is provided on an as-is basis. We do not promise it will always be available or that every feature will work without interruption, and we are not responsible for lost messages, deleted settings, or communications that fail to reach us or you.
02 Site content and ownership
The Site includes text, images, product information, research summaries, software, page designs, and other material we create or license (together, “Site Content”). We keep all rights in Site Content, including copyright, trademark, trade secret, and other proprietary rights. Content belonging to our partners remains theirs.
Site Content is for your personal, non-commercial use. You may read it, and you may download or print individual pages for your own reference. Doing so does not transfer ownership of anything to you. Nothing on the Site grants you a license to use our name, logo, product names, or brand marks. Do not reproduce, resell, or commercially exploit any part of the Site without our written permission.
03 Your license to use the site
We grant you a limited, revocable, non-exclusive, non-transferable license to access the Site and use it personally. If you quote or reproduce Site Content anywhere, credit Basis Oral. Republishing or distributing our material requires our written consent first.
04 What you may not do
When using the Site, you agree not to:
- Pretend to be someone else, or misrepresent your connection to any person or company.
- Use the Site for any unlawful purpose, or from anywhere its use is not permitted.
- Harass, threaten, defame, or discriminate against anyone, including on the basis of race, gender, sexual orientation, religion, national origin, age, or disability.
- Reverse engineer, decompile, or modify any part of the Site or its underlying software.
- Introduce viruses, malware, or any other harmful code.
- Scrape, crawl, or harvest the Site by automated means, or use Site Content to train or operate a generative AI system.
- Attempt to gain unauthorized access to the Site, to other users' accounts, or to any connected system or network.
- Strip out or alter any copyright notice, trademark, attribution, or security measure.
- Upload personal information about other people that you have no right to share, or use the Site to track anyone.
- Submit content that is unlawful, abusive, obscene, defamatory, or that violates someone else's privacy or publicity rights.
- Imply that you speak for Basis Oral or represent us in any way.
- Build applications, services, or features on top of the Site or Site Content, or access either through an API we have not provided.
- Infringe anyone's intellectual property or privacy rights.
- Interfere with the Site's operation, or with the systems and networks that host it.
- Share your account credentials with anyone else.
- Damage our business, reputation, staff, or customers, or those of anyone else.
- Help or encourage another person to do any of the above.
Unless we authorize it in writing, you also agree not to advertise, market, or resell our products through third-party marketplaces, including Amazon and eBay. We participate in the Amazon Brand Registry and similar programs, and we report unauthorized, counterfeit, and infringing listings for removal.
If you break these Terms, we may revoke your license, cancel your orders, and restrict or end your access to the Site without notice. We are not liable to you or anyone else for suspending or discontinuing the Site.
05 Accounts
You may create an account to manage orders and access certain features. Give us accurate, current information when you register, and keep it current. We may refuse or close an account at our discretion, including if you violate these Terms or mistreat our team.
Keep your password to yourself. You are responsible for everything that happens under your account, whether or not you authorized it. Tell us right away if you suspect someone else is using it. We generally cannot independently verify the information account holders give us.
06 Accuracy of information
We update product details, pricing, and educational content regularly, and we work to keep it accurate. Even so, the Site may contain errors, omissions, or information that has fallen out of date, and products may occasionally be mispriced or described imprecisely. We cannot guarantee that everything on the Site is complete or current.
We may correct errors and update information at any time without notice, including after you place an order.
07 Third-party links
The Site may link to websites, studies, or materials we do not control. We do not review or endorse them, and we are not responsible for their content, accuracy, products, or practices. If you follow a link off our Site, read that site's own terms and privacy policy. Any questions or complaints about a third party's goods or services belong with that third party.
08 Reviews and submissions
You may be able to post reviews, ratings, comments, photos, or other material (“Submissions”). You are responsible for everything you submit. Assume Submissions are public and visible to other users. We do not endorse them, and we are not liable for any opinion or claim they contain.
Do not include sensitive information in a Submission, meaning health details, identification numbers, and financial account information. By posting, you confirm your Submission contains none of these.
By posting a Submission, you grant us a royalty-free, perpetual, irrevocable, worldwide, non-exclusive license to use, reproduce, adapt, publish, translate, and display it, along with your name or likeness as submitted, in any medium and for any purpose, including marketing, without further notice, attribution, or payment. You waive any moral rights in your Submission. You keep ownership of what you post.
You confirm that your Submission does not infringe anyone's rights, is not defamatory or unlawful, and carries no malicious code. We may, but are not required to, edit or remove Submissions we consider objectionable or in breach of these Terms.
If you share information about someone else, you confirm you are allowed to and that we may use it as described here and in our Privacy Policy. Do not use a false email address or impersonate anyone. You may encounter Submissions from others that you find objectionable; we take no responsibility for content posted by users.
09 Purchases
When you buy a product through the Site (a “Purchase”), you may need to give us payment card details, a billing address, and shipping information. You confirm that you are allowed to use the payment method you provide and that the information you give us is true and complete.
We use third-party payment processors to handle transactions. Submitting your information means you agree to our Privacy Policy.
Refunds, returns, and our satisfaction guarantee are covered in the Refund Policy. Delivery timing and costs are covered in the Shipping Policy.
We may refuse or cancel any order, including for product availability, pricing or description errors, problems with the order itself, or suspected fraud or unauthorized use of a payment method.
Subscriptions and automatic renewal
Some products are offered on a subscription basis. When you start a subscription, you are enrolling in a plan that renews automatically. Subscription pricing is discounted from the standard one-time price for the same product.
BY STARTING A SUBSCRIPTION, YOU AUTHORIZE US TO CHARGE YOUR PAYMENT METHOD ON A RECURRING BASIS UNTIL YOU CANCEL.
Unless the product page says otherwise, subscriptions renew every 30 days. Each renewal ships a new supply and charges your payment method the then-current subscription price, plus any applicable tax and shipping, using the payment method on file. If that method fails, we may retry the charge and may pause or cancel the subscription. Subscription prices may change; if a price changes, we will tell you in advance and the new price applies to renewals after the change takes effect.
There is no minimum number of orders and no long-term commitment. You can cancel at any time, and cancellation stops future renewals. To keep a renewal from processing, cancel before that renewal's billing date. Cancelling does not refund a charge that has already gone through; those are handled under our Refund Policy.
You can manage or cancel a subscription in two ways: through the subscription management portal in your account, or by emailing us at wecare@basisoral.com. If you email us, send your request from the address on your account and allow us a reasonable time to process it before the next billing date. We will send a confirmation once the cancellation is complete.
You may also be able to skip a shipment, change how often you receive orders, swap products, or update your payment and shipping details from the portal. Any change takes effect on the next renewal after we receive it.
11 Not medical or dental advice
Everything on the Site, including product pages, research summaries, FAQs, and customer reviews, is for general information and education only. It is not medical or dental advice, and it is not a diagnosis or a treatment plan.
Do not use information from the Site to diagnose or treat any condition, and do not use it to replace care, medication, or advice from your dentist, physician, or other licensed provider. Nothing on the Site creates a provider-patient relationship. Neither our staff nor anyone posting through the Site is authorized to give you medical or dental advice.
Individual results vary. Testimonials and reviews describe individual experiences and are not a promise that you will get the same outcome.
Talk to your dentist before starting any new oral care product, particularly if you have active dental disease, ongoing dental work, or a diagnosed condition affecting your teeth or gums. Nothing on the Site is a substitute for regular dental examinations.
THESE STATEMENTS HAVE NOT BEEN EVALUATED BY THE FOOD AND DRUG ADMINISTRATION. THIS PRODUCT IS NOT INTENDED TO DIAGNOSE, TREAT, CURE, OR PREVENT ANY DISEASE.
12 Disclaimers and limitation of liability
We do not promise that your use of the Site will be uninterrupted, timely, secure, or error-free. We may take the Site down, temporarily or permanently, without telling you first. You use the Site at your own risk.
We cannot guarantee the security of information you send us. We are not responsible for the acts of people who gain unauthorized access to our systems, and we make no warranty that we will prevent such access.
EXCEPT WHERE WE STATE OTHERWISE IN WRITING, THE SITE, SITE CONTENT, AND SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE.” WE DISCLAIM ALL WARRANTIES AND CONDITIONS, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SITE WILL BE SECURE OR FREE OF ERRORS, VIRUSES, OR OTHER HARMFUL COMPONENTS.
TO THE FULLEST EXTENT PERMITTED BY LAW, BASIS ORAL AND ITS OFFICERS, EMPLOYEES, AGENTS, SUPPLIERS, AND SERVICE PROVIDERS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, PUNITIVE, SPECIAL, OR CONSEQUENTIAL DAMAGES OF ANY KIND, INCLUDING LOST PROFITS, LOST DATA, OR REPLACEMENT COSTS, WHETHER BASED IN CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE, ARISING FROM YOUR USE OF THE SITE, THE SERVICES, OR ANY PRODUCT BOUGHT THROUGH THE SITE, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY.
SOME STATES DO NOT ALLOW THE EXCLUSION OR LIMITATION OF INCIDENTAL OR CONSEQUENTIAL DAMAGES. IN THOSE STATES, OUR LIABILITY IS LIMITED TO THE MAXIMUM EXTENT THE LAW PERMITS, AND YOU MAY HAVE ADDITIONAL RIGHTS.
TO THE FULLEST EXTENT PERMITTED BY LAW, OUR TOTAL LIABILITY UNDER ANY LEGAL THEORY WILL NOT EXCEED THE GREATER OF ONE HUNDRED DOLLARS ($100) OR THE AMOUNT YOU PAID US IN THE TWELVE MONTHS BEFORE THE CLAIM AROSE.
Nothing in these Terms limits liability that cannot be limited under applicable law.
13 Indemnification
You agree to indemnify and hold harmless Basis Oral and its officers, directors, employees, agents, licensors, and service providers from any claim or demand, including reasonable attorneys' fees, brought by a third party arising out of: your breach of these Terms or any applicable law; your violation of anyone else's rights; use of the Site through your account; any dispute between you and a third party relating to the Site; or any claim alleging negligence, fraud, or intentional misconduct by you. We may take over the exclusive defense of any matter you would otherwise indemnify, at our own expense, and you agree to cooperate with us if we do.
14 Disputes, arbitration, and waivers
PLEASE READ THIS SECTION CAREFULLY. IT REQUIRES MOST DISPUTES TO BE RESOLVED BY BINDING INDIVIDUAL ARBITRATION AND WAIVES YOUR RIGHT TO A JURY TRIAL AND TO PARTICIPATE IN A CLASS ACTION.
14.1 Governing law and venue
These Terms are governed by the laws of the State of Florida, without regard to its conflict-of-laws rules. Whether a dispute must be arbitrated is decided under the Federal Arbitration Act. For any claim that proceeds in court under Section 14.5, you and we agree to the exclusive jurisdiction and venue of the state and federal courts located in Brevard County, Florida.
14.2 Talk to us first
Before starting arbitration, the party with the complaint must send a written notice describing the problem and the specific relief wanted, along with the name, mailing address, and account email of the person bringing it. Send notice to us at the mailing address in Section 19. We will send notice to the email on your account.
Both sides will then try in good faith to work it out for 60 days, including a phone or video conversation if either side asks for one. Arbitration cannot begin until that period ends. Any applicable limitations period pauses while this process runs.
14.3 Arbitration
If we cannot resolve a dispute within 60 days, it will be settled by final and binding individual arbitration rather than in court. Arbitration will be administered by the American Arbitration Association under its Consumer Arbitration Rules, available at adr.org. A single arbitrator will decide the dispute and will issue a written decision explaining the reasoning. If this section conflicts with the AAA rules or the rest of these Terms, this section controls.
Any hearing will take place in the county where you live, or by phone, video, or documents only, if you prefer. The arbitrator will honor legal privileges and protect confidential information. Judgment on the award may be entered in any court with jurisdiction.
14.4 Fees
You will never be asked to pay more to file than you would pay to file in your local federal court. Each side normally covers its own attorneys' fees. If the arbitrator finds that arbitration costs would be prohibitive for you compared with going to court, we will cover as much of the filing, arbitrator, and hearing fees as the arbitrator considers necessary, whatever the outcome. If the arbitrator finds your claim was frivolous or brought in bad faith, you may have to repay fees we advanced. We pay all fees the law requires us to pay.
14.5 Exceptions
Either of us may bring an individual claim in small-claims court if it qualifies, and either of us may ask a court for a temporary or preliminary injunction to protect intellectual property, confidential information, or data security while arbitration is pending. Going to court for these limited purposes does not waive arbitration.
14.6 Class action waiver
WHETHER IN COURT OR IN ARBITRATION, YOU AND BASIS ORAL MAY EACH BRING CLAIMS ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS, COLLECTIVE, OR REPRESENTATIVE PROCEEDING. The arbitrator may not consolidate claims or preside over any class proceeding. If this waiver is held unenforceable as to a particular claim, that claim, and only that claim, proceeds in court.
14.7 Jury trial waiver
WHETHER IN COURT OR IN ARBITRATION, YOU AND BASIS ORAL EACH WAIVE ANY RIGHT TO A TRIAL BY JURY.
14.8 Survival and severability
This section survives termination of these Terms. If any part is found unenforceable, that part is severed and the rest stays in effect, subject to Section 14.6.
14.9 Changes to this section
We may update this section going forward. If we make a material change, you may reject it by writing to us within 30 days of the “Last updated” date above. If you do, the version in effect immediately before the change governs any dispute that arose before your rejection.
15 Text message terms
These terms apply if you opt in to text messages from Basis Oral. By checking the box or otherwise opting in, you agree to receive these disclosures electronically instead of on paper. You can withdraw that consent at any time at no cost, and you can request a paper copy for free by emailing wecare@basisoral.com. To receive and keep these disclosures you need a device with internet access and a way to print or save them.
- Opting in means you agree to receive recurring automated marketing texts from Basis Oral at the number you gave us. Consent is not a condition of purchase.
- Depending on what you signed up for, you may receive product news, offers and promotions, cart reminders, and order or account notifications. Message frequency varies.
- For help, text HELP to any of our messages or email wecare@basisoral.com.
- To stop, text STOP to any of our messages. You will get one final confirmation text, and nothing after that unless you opt in again.
- Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.
- Give us an accurate mobile number and tell us promptly if it changes.
- We collect your mobile number, opt-in status, message interactions such as HELP and STOP, and related metadata, and we use them to run the messaging program. We handle this information under our Privacy Policy. We do not share SMS opt-in data or consent with third parties for their own marketing. We share it only with the providers who deliver our messages, or where the law requires it.
16 Severability
If any provision of these Terms is found unlawful or unenforceable, it will be enforced as far as the law allows, and the unenforceable part will be severed. The rest of the Terms stay valid and in force.
17 Changes and termination
We may change or discontinue the Site or Services, in whole or in part, at any time without notice. Obligations either of us took on before termination survive it.
These Terms apply until you or we end them. If we believe you have broken them, we may terminate them without notice and cut off your access. You remain responsible for amounts owed through the termination date.
We may revise these Terms going forward. Check back from time to time. If a change materially affects your rights or obligations, we will try to post notice on the Site for a reasonable period. Any dispute is governed by the version of these Terms in effect when the dispute arose.
18 Entire agreement
If we do not enforce a right or provision of these Terms, that is not a waiver of it. These Terms, together with the policies we post on the Site, are the entire agreement between you and us about your use of the Site, and they replace any earlier agreements or understandings, spoken or written, including earlier versions of these Terms.
